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Start — Atlanta, GA

Capabilities

Marketing strategy

Strategy is deciding what not to do. We start with your goals and work back from there.

We look at the business the way an owner would: where growth will come from, what it should cost and how long it can take. Then we build the plan that gets there.

Every channel, message and budget line connects to a goal you set, so you always know why the money is being spent.

What it covers

  • Market and customer research

  • Positioning and messaging

  • Go-to-market and launch planning

  • Channel and budget planning

  • Content strategy

  • Measurement and reporting

  • Ongoing strategic counsel

How the method applies

  1. Vision

    Where the business is going, and who will take it there.

  2. Planning

    Channels, budget and timing, each tied to a goal.

  3. Execution

    The plan put to work, by the studio or alongside your team.

  4. Analysis

    Results read against the goals, and the plan adjusted.

Related disciplines

Tell us where the business is going.

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