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Start — Atlanta, GA

Capabilities

Branding & identity

A brand is a promise your business keeps every day. We help you make it clear, and make it yours.

We start inside the business: the people, the customers, the reasons you win work and the reasons you lose it. The identity comes out of that, not out of a mood board.

The result is a system your team can use without us in the room: a clear position, a name and voice that fit, and a visual identity that holds up everywhere it appears.

What it covers

  • Brand strategy and positioning

  • Naming and messaging

  • Voice and tone

  • Logo and visual identity

  • Brand guidelines and systems

  • Brand refresh and migration

  • Launch and internal rollout

How the method applies

  1. Vision

    What your business stands for, and what it could own.

  2. Planning

    A position, an architecture and a brief everyone agrees on.

  3. Execution

    Identity, voice and guidelines, built and rolled out.

  4. Analysis

    How the brand performs in market, and what to refine.

Related disciplines

Tell us where the business is going.

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