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Start — Atlanta, GA

Capabilities

Experiential marketing & event planning

An event is the brand in three dimensions. We plan it around what you need people to do afterward.

From a product launch to a trade show stand, we start with the goal: leads, sales, press, loyalty, or a team that leaves energized. The format, the venue and the details follow.

The studio plans and directs, and production partners are brought in for the build. You have one team accountable for the day and for the results.

What it covers

  • Experience strategy

  • Concept and creative

  • Venue, logistics and vendor management

  • Staging, build and production

  • Promotion before and after

  • Lead capture and measurement

Event planning

  • Product launches

  • Brand activations

  • Trade shows and exhibitions

  • Conferences and corporate events

  • Pop-ups and tours

  • Hospitality and VIP experiences

How the method applies

  1. Vision

    What people should feel, and what they should do next.

  2. Planning

    Concept, venue, budget and run of show, tied to the goal.

  3. Execution

    Build, staffing and the day itself, directed by the studio.

  4. Analysis

    Attendance, leads and follow-up measured against the goal.

Related disciplines

Tell us where the business is going.

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